private reputation practice
What the internet says about you is not the same as what is true.
We work on the difference: finding what is actually there, getting inaccurate material taken down or corrected at its source, and building records durable enough that search engines and AI systems describe you accurately without anyone having to correct them.
Two practices
One discipline, two reasons people call.
Either something is already wrong and it is costing you, or nothing is wrong and you would like it to stay that way. The mechanisms differ, so the practices are kept separate.
Reactive practice
Restore
The record is wrong and you are already paying for it, in deals that stall, in candidates who decline, in the pause before someone says your name. We assess what can actually be changed, then change it in the order that works.
Enter the reactive practiceProactive practice
Protect
Ask an AI who you are. Someone already has: an investor, a journalist, a counterparty's analyst. We build the presence those systems read from, so the answer is accurate before anyone needs it to be.
Enter the proactive practiceThe standard
You should be able to stop googling yourself.
You stop because the worst thing is no longer the only thing. Nobody looks at their own name hoping to find nothing there: they hope to find that one episode is not the whole picture. How that gets done is written down, stage by stage, and you are welcome to read all of it, before or after we speak.
A named method, in five stages
Assessment, sequencing, intervention, construction, verification. Each stage has defined inputs, a deliverable, and a review gate before the next begins.
A confidentiality standard in plain language
What the firm protects, how it holds it, and when counsel should be involved, stated before any contact begins.
Published continuously, in our own name
The Briefing is our archive on search, AI answers, and reputation. Written in-house and dated, so you can check what we said before it was obvious.
Who we serve
The same problem behaves differently depending on whose name is on it.
The Briefing
What we have been working out in public.
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Google Knowledge Panels for Executives: How They Are Created, Corrected and Strengthened
An executive Knowledge Panel is not a profile you can freely rewrite. Google creates it automatically from its Knowledge Graph, public web sources…
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Executive Reputation Management: A Practical Guide to Protecting Credibility, Privacy and Influence Online
Executive reputation management is the disciplined work of finding, correcting, reducing and outpublishing the information that shapes how boards…
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AI Visibility Tools: How to Track Brand Mentions, Citations and Sentiment Across AI Search
AI visibility tools track whether AI search platforms mention your brand, which pages they cite, how they describe you, and how your presence compares…
Engagement
How we work together.
We do not ask for long-term contracts. We would rather earn the month.
The assessment establishes the record before any intervention begins. If the record shows that acting would make the situation worse, the recommendation says so.
The confidentiality standard explains what the firm protects and how it is held. How we hold information
It can always be made better. Sometimes there is nothing to fix at all.
One conversation, held in confidence, and a straight answer about what is actually there. There is no charge for it, and nothing owed afterward.
The first conversation and the preliminary review that follows it are free, and nothing is owed afterwards.
Whether your situation calls for a lawyer is one of the most common questions we are asked, and it is usually settled in the first conversation. Where counsel should be involved we will say so and work at their direction, and where it is not a legal matter we will tell you that too. Either way, the question is ours to answer rather than yours to work out first. How we hold information