Introduction

What the internet says about you is not the same as what is true.

We work on the difference: finding what is actually there, getting inaccurate material taken down or corrected at its source, and building records durable enough that search engines and AI systems describe you accurately without anyone having to correct them.

A first conversation Where to begin

Two practices

One discipline, two reasons people call.

Either something is already wrong and it is costing you, or nothing is wrong and you would like it to stay that way. The mechanisms differ, so the practices are kept separate.

Reactive practice

Restore

The record is wrong and you are already paying for it, in deals that stall, in candidates who go elsewhere, in the pause before someone says your name. We assess what can actually be changed, then change it in the order that works.

Enter the reactive practice

Proactive practice

Protect

Ask an AI who you are. Someone already has: an investor, a journalist, a counterparty's analyst. We build the presence those systems read from, so the answer is accurate before anyone needs it to be.

Enter the proactive practice

Who we serve

The same problem behaves differently depending on whose name is on it.

The Briefing

What we have been working out in public.

The full archive

The record

Some of this you can check before we ever speak.

Clients stay unnamed, so the figures are counts rather than stories, and the rest is what the firm has written down and published. Read it now or after we have talked.

Told nothing needed doing: 18
Scholarships awarded: 212
Institutions: 123

As of September 2026. The first is the count for 2026 so far. Scholarship recipients are published by name, with their consent.

A published standard, applied before we call

Ten commitments, published so you can hold us to them. We choose whom we approach, so most of it operates at selection rather than at the door.

A named method, in five stages

Assessment, sequencing, intervention, construction, verification. Each stage has defined inputs, a deliverable, and a review gate before the next begins.

A dated archive of our own analysis

Everything the firm has published on search behavior, autocomplete, and generative answers, each piece dated so you can see what was said and when.

The founder's own record, in the first person

Three firms, about fifty thousand dollars, and the years it took. The circumstance this practice grew out of, with dates.

Engagement

How we work together.

The engagement runs month to month. We would rather earn the month.

The assessment establishes the record before any intervention begins. If the record shows the situation is already righting itself, the recommendation says so.

The confidentiality standard explains what the firm protects and how it is held. How we hold information

It can always be made better. Sometimes there is nothing to fix at all.

One conversation, held in confidence, and a straight answer about what is actually there. It is free, and you decide whether to continue.

A first conversation Or write to us directly

The first conversation and the preliminary review that follows it are free. You decide whether to continue.

Whether your situation calls for a lawyer is one of the most common questions we are asked, and it is usually settled in the first conversation. Where counsel should be involved we will say so and work at their direction, and where it is ours to handle we will tell you that too. Either way, the question is ours to answer rather than yours to work out first. How we hold information