Enhance
Choosing the name a firm could hold
A family-owned advisory firm’s founder had built his practice around an informal name shared by many others, and the firm’s record was spread across several names and addresses. We built around the firm’s own, more distinctive name: a rebuilt corporate site, a single home for its videos, a scholarship site, and one consistent identity across its sources. In September 2026 checks, Google’s first page for the firm’s name led with its rebuilt site and sitelinks, and Perplexity described it as a single firm.
Read the case study