Curating and maintaining a good online reputation is rapidly becoming a core business function in the digital age to manage consumer sentiment. A huge aspect of the online reputation management process involves monitoring and addressing online reviews on popular review sites. Over 90% of consumers now go online to learn about businesses, products, products, and services. Moreover, 87% of these consumers look at reviews during the decision-making process.
Therefore, modern organizations, including startups and small businesses, need to set up their brand profiles on the top review sites. They take this step to enhance their reputation, improve their organic rankings, and monitor social commentary related to their brand.
In this post, we’ll share the three most popular review sites for ORM. Read on to learn about them!
3 Review Sites to Target for Online Reputation Enhancement
1. Google Reviews/Google My Business
Google Reviews is the world’s most popular review site, with over 158 million global users. This free tool enables brands to manage their digital presence on Google and its related services like Maps and Search. Since Google is the world’s most popular search engine, managing your organization’s reputation on it is crucial. The biggest benefit of leveraging Google Reviews is that positive reviews can appear in search results and improve your SEO and business credibility.
The easiest way to use it is by linking your business website to Google Reviews and sending out review requests. You can also create a landing page to target review keywords and make access to your business more convenient.
2. Amazon Reviews
Amazon is the world’s most popular eCommerce store, with over 85.44 million monthly users. Therefore, it’s no surprise that it’s also one of the largest review sites for eCommerce products. Using Amazon reviews, brands can set up post-purchase emails to ask their customers for feedback and promote more products or social media links. They can also thank them for their purchase.
You can also ask satisfied customers to share their positive reviews and balance your product’s overall rating (stars).
Yelp is the most popular review site for small businesses and professionals in the US, including restaurants, doctors, dentists, bars, etc. It boasts 40 million monthly users and is one of the few sites emphasizing review monitoring. The platform also trains businesses to respond to both negative and positive feedback.
Since its inception, the platform has amassed over a hundred million reviews by people (yelpers), aiming to help others make better purchase decisions. For example, users can use it to find the best restaurant offering a certain item or steer clear of businesses that have bad practices, quality issues, or do not offer what they claim.
Brands can use Yelp reviews to address negative reviews and promote positive ones. For instance, you can engage with angry or grieving customers and offer freebies, discounts, or refunds for their poor experiences. You could post positive Yelp reviews on your site to gain more trust from your visitors.
So, there you have it – 3review sites to target for online reputation management and enhancement. With this information, you’re all set to kick start your online brand image cleansing campaign. However, monitoring and managing several sites, channels, and platforms can be overwhelming for businesses stuck in busy routines or focused on core business activities.
In this case, you should outsource this function to a renowned agency specializing in ORM. RMG Digital Solutions is a leader in SEO branding and reputation enhancement. We have the tools, expertise, and solutions to transform your negative reviews into positive ones using a mix of marketing, SEO, and PR strategies.
We can also help you monitor and manage reviews on other popular sites, including Facebook, Angie’s List, TripAdvisor, Yellow pages, Manta, Foursquare, Trust Pilot, Best Company, etc.
Feel free to get in touch with us and let us devise a tailored solution for you.