Online Reputation Management or ORM has become an essential aspect of branding and marketing in the digital age.
It is a solution to the rapid rise of trolls, irate customers, disgruntled employees, identity thieves, and even angry exes on the internet. These parties might want to sabotage your reputation by flooding Google search results and social media pages with negative reviews and misleading information.
Negative online publicity is dangerous. It can kill your website's traffic, scare away potential customers, and, in extreme cases, even put you, your peers, and your property in mortal danger. As a result, ORM services are becoming increasingly popular worldwide, with executives, politicians, businesses, and celebrities outsourcing their reputation management to experts.
If you're looking to do the same but can't make up your mind, keep reading. We'll share the key benefits of an online reputation management agency.
4 Benefits of Hiring an ORM Agency
1. Negative Social Commentary Management
Whether you’re a small business owner or public figure, your online reputation impacts your relationships, engagement, income, and revenue directly. ORM agencies develop effective strategies to suppress negative comments, reviews, and top rankings. The removal or degradation of inappropriate or misleading content can restore your traffic and public perception through positive content.
2. Consistent Presence on All Relevant Platforms
One of the biggest problems most startups and small businesses face is finding the right mix of social media platforms for their businesses and managing them effectively. Renowned ORM firms can help you leverage the right platforms, including Twitter, Instagram, LinkedIn, YouTube, Glassdoor, and Yelp.
3. Audience Segmentation
Most people believe online reputation companies only tackle criticism and remove defamatory content from the internet. While that's their core purpose, they can do so much more, depending on their expertise.
For instance, one great benefit they offer is helping companies understand their target audiences better by showing them how different demographics resonate with their brand. They can help you speak your customers’ or followers’ lingo so you can create content according to their preferences. More importantly, you can avoid creating content that would generate negative feedback.
4. 24/7 Monitoring
Most small businesses and startups focus more on their core business activities, causing them to overlook reputation management. Leading ORM agencies employ several tools and digital solutions to enable and automate social monitoring. This way, they can actively tune into social commentary and learn what your audiences are saying about their products, services, customer service, etc.
These insights can help brands rethink their processes or communication strategy according to their feedback and design digital content to promote those changes.
Ready to Get Started?
Now that you’re well-versed with the key benefits of hiring an online reputation management agency, it’s time to hire one for your brand. RMG Digital Solutions is a global ORM service that has helped hundreds of brands reshape their brand perception and squash PR crisis in no time.
So, no matter your business's size and the reputational challenge you face, we've got you covered. Feel free to get in touch with us for more information.